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Episode 241

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Published on:

16th Feb 2022

Real Estate Marketing Plan to Convert Your Sphere of Influence Into Business

This podcast episode is for you if…

  • You are wanting to get more business from the people you know. 
  • You’re wondering why the people you know that are buying or selling real estate are not talking to you or asking you any questions.
  • You just moved to a new town and you don’t know where to start to create a sphere of influence.
  • You work at a job you can’t stand anymore and you’re ready to work for yourself.
  • You’ve been thinking about getting into real estate and you’re wondering how it works.
  • You’re going through classes to get your real estate license but you don’t know how you’re going to transition from learning about real estate to growing your bank account.
  • You have a job, but you want to make more cash on the side and are looking for a side hustle.

In this 2-part series, we’ll define what a sphere of influence is and how to track, communicate, and grow your sphere of influence.

Here is your real estate marketing plan to convert your sphere of influence business:

How to Define Your Sphere of Influence

Your sphere of influence is the people you know. Who you go out to dinner with, watch or play sports with, or go to church with. It could even be an acquaintance such as a friend of the family, your hairdresser/barber, or the barista at the coffee shop you frequent. Even consider agents out of town who may be visiting that you can get referral business from.

With your sphere of influence, even if the person doesn’t want to talk to you you’re already halfway there from where you were being unknown on both sides.

So where do you start? Look at the list of people you send a holiday or birthday card to, or the people in your (or even your kids) yearbook. Consider your neighbor or even someone you see at the dog park on a regular basis.

We help influence real estate agents’ businesses to grow. We’ve taken one agent from $2.7M in production after being in real estate for 10 years to over $30M. We even had an agent on our team that was brand new to real estate who followed these practices and the coaching we offer and ended up selling over 48 houses in their first year.

The Simplest Way to Track Your Sphere of Influence

Agents create hurdles or roadblocks by not doing things they need to do. The reality is you need a little bit of success first before you believe something. To help you overcome that block, start simple, such as using Excel or Google Sheets to track your sphere of influence.

Most people think their cell phone is the best way to track their contacts. However, it doesn’t allow you to extend or remember conversations. When you’re first getting started in real estate, there’s no need to spend money on a CRM right away. Take baby steps and start easy with something that won’t intimidate you. Once you’ve built a list in Excel or Google Docs, and you start seeing success, you can then import it into a more complex CRM.

Join us next week as we talk about communications and methods of delivery to your sphere of influence.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: join@sibbach.com

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Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://bit.ly/ChatWithPhilSexton

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About the Podcast

The Solution a Real Estate Podcast
Marketing strategies, industry news, and everything that has gone into building the #1 Agent in Phoenix-Metro according to the Phoenix Biz Journal
The Solution - A Real Estate Podcast is brought to you by Jeff Sibbach and Phil Sexton with the Sibbach Team, a team that's achieved over $392 Million in sales last year, with Jeff alone doing close to $100 Million.

Featuring real estate industry news, technology, and marketing tips so you can learn how you can transform your real estate business.

Join the conversation and learn more about getting into real estate: https://www.agenttruth.com/

#realestate #realestatetips #coaching #realestatecoaching #realtor #realestateagent #realestateindustry

About your hosts

Jeff Sibbach

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In 2018 Jeff was ranked the #1 Agent in Phoenix-Metro by the Phoenix Business Journal. Jeff Sibbach was ranked in the Top 1/10 of 1% in Maricopa County for sales volume in 2018 and in the Top 1% 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, and 2013, 2014, 2015, 2016, 2017, 2018, and 2019. In 2014, 2015, and 2016, 2017 the Sibbach Team was voted #1 Real Estate Team in Arizona by consumers via Ranking Arizona.

Jeff lives, breathes, and eats real estate. The Sibbach Team is a market leader. We are real estate market experts that focus on delivering the best service in the industry to buyers and sellers. Jeff wants to earn your business today and forever so you will be treated like it. He built a team that understands technology and how to use it to sell houses faster and for 5.3% more, and deliver great service doing so. Jeff was also the only Arizona realtor to be named a finalist as the “Most Innovative Real Estate Sales Person of 2016” by Inman, and was named a finalist as the “Most Innovative Real Estate Team of 2017 and 2018”.

Phil Sexton

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Co-Owner of the Sibbach Team at eXp Realty. Phil Sexton has held his Arizona real estate license since 2006. After leaving a corporate Director of Marketing position, he joined forces with Jeff Sibbach in 2012. Since then, they have grown the Sibbach Team’s yearly sales volume by 1,700% to over $276 million in 2020.

He’s a Lumberjack! Graduated from the Northern Arizona University where he studied marketing and customer service. Now he lives in North Scottsdale with his smokin’ hot wife and three kids.

He gets a kick out of public speaking and has been a featured speaker at Inman Conferences, National Association of REALTORS® Conferences, and Arizona REALTORS® Conferences.